February is National Canned Food Month in the US and the Can Manufacturers Institute, which widely promotes the benefits of recycling, is using the opportunity to also provide a humanitarian impact.
The CMI and international charity organisation Food For All - who are partners in a recycling campaign called the Great American Can Roundup - are encouraging recyclers nationwide to donate their recycling proceeds for the month of February to feed the hungry.
CMI reports that, as poverty numbers increase nationwide and more and more people need help feeding their families, shelves at food banks across the country are bare, so donating can recycling proceeds to Food For All will help put food on the tables of families in need.
"By partnering with Food For All, we saw the opportunity to use recycling not only to help the environment, but additionally to help people in need," said CMI president Robert Budway.
"We are confident that during National Canned Food Month, Americans will prove how charitable they are.
"This is a simple, low-budget, effective way to make a difference environmentally and also help food banks stock their shelves for the families who are struggling to put food on the table."
Mr Budway said the aluminium industry paid out more than $800 million to can recyclers last year.