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Beijing Yuanyoung Hongxing has launched a quality luncheon meat in China using Impress' award-winning aluminium cans with Easy Peel® ends.
The luncheon meat, which is sold under the Magicool brand name, is aimed at the high end of the Chinese market for canned meat, and is positioned against imported brands. It has a distinctive taste and texture compared to standard luncheon meats and contains 95 per cent high-quality pork meat.
Yuanyoung produces and markets a range of canned foods, including soups, smoked oysters and fruit desserts, as well as contract packing for beverages. It has six facilities in China and belongs to the same holding company as ORG, Impress' strategic canmaking partner in China. "We are very pleased with the initial results from sales in supermarkets in the Beijing area," said Mr Li JianGuo from Yuanyoung Foods, Vice General Manager in charge of marketing.
While China is an important export market for canned tomatoes, mushrooms, asparagus and citrus fruits, consumption of canned food is relatively undeveloped. Recently, however, some segments are showing high growth, particularly in urban areas where a new middle class is emerging and looking for products which are both nutritious and convenient. Canned seafood and canned meats in particular are showing significant growth.
As consumption per capita is still much lower than in other neighbouring economies of south-east Asia, there is high potential for further growth. Yuanyoung Foods aim to be at the forefront of the development of a high -quality segment in these growing markets, supported by added value packaging from Impress (that has not been available until now within the Chinese internal market).
(To read the rest of this edition, click here.)
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Impress Cans Chosen for Upmarket Luncheon Meat