Unilever has launched a new masculine deodorant in Australia in response to the latest research exploring female perceptions of masculinity.

The humble can has been voted the number one packaging innovation of the last 100 years by leading British trade publication The Grocer.

Impress won three awards at the recent 2008 Cans of the Year Awards ceremony in Warsaw, Poland: the Gold Award and the Silver Award for the food two-piece category, and the Bronze Award for the ends, caps and closures category.

Rexam in Europe has created a unique can for Finnish brewery Olvi using a 360-degree embossing technique that gives the can and the brand a completely new look and feel and increased on-shelf visibility.

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